Peter Fletcher

Update: 3-18-08 -PBS.org linked to me! This makes me realize I need to make some serious updates here since I’ve thrown three more camps since even the last update. More soon, folks. :)

Update: 7-15-07 – Since writing this nearly a year ago, I’ve learned a lot more and gotten some great feedback from people who’ve used this as a starting place for what is really a pretty daunting task. Thank you to everyone who’s written to me about their experiences organizing camps in their own cities. I’m still so happy to be a part of this wonderful worldwide community.

Helping to make things a bit more global, Franz Patzig, Sacha Lemaire, Nick Ellis, and Aleks Clark have been generous enough to translate these guidelines into German, French, Portuguese, Spanish, and Russian.

• German Version provided by Franz Patzig
• French Version provided by Sacha Lemaire
• Portuguese Version provided by Nick Ellis
• Spanish Version provided by Aleks Clark
• Russian Version provided by Michael J. Dudarev

Ten Steps to Organizing a Barcamp

1. Admit that you want to organize a barcamp, despite not having the spare time, the right contacts, or even any idea what *your* session would be. Go ahead and set a target date (about 6-8 weeks away) after checking www.upcoming.yahoo.com for conflcits. It can be changed if there are good reasons later, but no amount of collaboration is likely to pick a better date than you choosing what is convenient and reasonable for you. People will want to know when the event is and it’s much more convincing if you can give them a clean answer.
2. Lay the groundwork for collaboration.

• Create a page on www.barcamp.org (or a separately hosted wiki if necessary). See this list for a list of wiki engines and make sure you get some text markup extensions installed (for basic styling of links, lists, images, and headlines). The only necessary pages are: Main page, Registry Page, Planning Page, and Sponsors page.
• Create a googlegroup (or other) mailing list for collaboration between the organizers.
• Set up a method of collecting and organizing email addresses. We’ve used a shared gmail account as a method for people to register, a master list for email addresses, and a way to send out announcements and reminders to everyone registered without it being from our personal email accounts. Update!Google spreadsheets now allows you to take in info via a form. Since we had an attendance cap, we used this to manage the “official” sign-up list. It was about as easy as this kind of thing is going to get. Remember to take in First and Last names, email, website, which days attending, shirt size, food pref (for vegetarian or vegan) and whatever else is relevant to your venue.
• Lastly, I recommend setting up a Skype or IRC chat. Very useful for real-time collaboration without the hassle of in-person meetings

Get your graphics straight. Create a logo for your Barcamp (your logo can be as simple as a color treatment of the traditional barcamp logo, or you can do more fun regional things with it if time and creativity permit). Have this artwork in Vector format at 6-8 inches wide (for your t-shirts). From that version, make a web banner version and 1 or 2 flavors of blog badges (170 pixels wide).

Tell others that you are organizing a Barcamp. This includes the following, plus any special regional considerations: Post your event to the front page of www.barcamp.org, linking to either your barcamp.org page or your separate event website. Post your event on www.upcoming.yahoo.com. Try to get linked (or better, interviewed) by any local or industry-savvy online publications. Contact all the bloggers you know, give them the standard boiler plate about “what is barcamp?” the date, and your ready made blog-badges (and tell them where to link to). People will be much more willing to help you if you make it easy for them to do so. ———- The above can be accomplished in a weekend, unless you get too fancy with the site design or the graphics————

Network aggressively with the people who respond to the postings. Assign tasks quickly to those who say they want to help. Be direct, be open, and be thankful for their help. Allow people to self-select their tasks as much as possible, but when necessary, a little private encouragement goes a long way. By all means, be genuine about these things, but kind words do tend to ease the way.

Assign the following tasks:

• Sponsor wrangler: Drafts a message to send to potential sponsors, follows up leads from others for potential sponsors, collects info, logos (in vector format), and money from sponsors and also sees that receipts (if necessary) are issued at the end. This is your accounts receivable person and it’s a key thing to get right.
• Food Czar: It’s not completely required for a Barcamp, but it’s definitely the standard. You have x number of people to feed for 24 hrs, including a pre-party, a basic breakfast, and a lunch. Obviously, you can only pay for as much of this as you have sponsor money for. See that breakfast and lunch get taken care of first, and then pay for as much of the pre-party as possible. Best to keep the meals simple (but good), have some veggie options, and try to keep costs down. This will be your biggest expenditure.
• T-shirt Master: Not only do people like shirts, but they’re possibly your biggest offering to sponsors since it’s a shared promotional item. Basic shirt is your barcamp logo on the front, all the sponsor logos (tastefully) arranged on the back (I recommend in 1-color only). The range of shirts out there is enormous, but people will appreciate a good quality, non white (or black) colored, well-fitting shirt. It’s a bit more expensive, but providing some women’s shirts (not just unisex smalls) is a really nice touch. (I recommend American Apparel or Bella fine-jersey t-shirts – not the super tight fitted kind). Try to have t-shirts ordered (quanities decided and artwork submitted) 2 weeks before your event. 10 days at ABSOLUTE minimum. Remember, weird things happen in the supply chain. Check in with your t-shirt vendor often if you want to see your shirts on time.
• Wi-Fi Guru: People are going to want wi-fi, and may even need it for their presentation. In order to provide this, you’re going to need a decent internet connection and several routers to handle the traffic. Someone needs to set this up and keep it running during the camp.

Get a venue. Yes, it seems like it should come before these other things, but likely, it will have. You’ll most likely find your venue through a personal contact of an organizer or an active/excited participant. If no options have emerged, now is the time to pursue this aggressively. Office spaces seem to be the most popular venues, but it’s important to find a good fit. You need a venue sponsor who “gets it” about Barcamp and who recognizes what they have to gain from exposure to the Barcamp audience. (Therefore the venue sponsor really should have something to gain from exposure to the Barcamp crowd.) You also need to get this space for free. No doubt about it, having to pay for a venue (beyond some extra insurance costs or cleaning fees) is something you really don’t want to mess with.

Once you have a venue, release the blogs! Make second announcements with the excuse that you have a venue confirmed. Be shameless about this, finding good people is the most important thing about organizing a Barcamp.

Make lists of all the minor things you need to round up: Projectors, paper, markers, pens, nametags, paper towels, garbage bags, toilet paper, surface cleaners, kitchen gadgets for breakfast/lunch, ice chests, garbage cans. etc. Put the list on the wiki and try to get people to bring or donate as many of these as possible. Borrowing is way better than buying whenever possible.

Prepare for lift-off: Send out reminder emails 3-5 days before the event and also the day before the event. Ask people to unsubscribe if they’re not coming so you have an accurate headcount. Attrition ranges from 20-30%. Make sure *you’re* well rested before the event. At least for the first half of your opening party, you’ll need to do some hustling around, introductions, and generally making sure people get to talking. Once the ball gets rolling, though, it’s out of your hands – Enjoy it!

Other Notes:

• Logo – Remember that every color you have in your logo is an extra screen and set-up charge for your t-shirts, which drastically raises the price. Think about this when designing your logo.
• In-person Meetings are overrated. Unless you all need to view the space or exchange something in person, keep it online.
• Respect your fellow organizers. Can’t say it enough. Respect their time, and appreciate what they contribute to make this happen. You’re all volunteers.
• If you’re not a details person, put one in charge.
• Speaking of details, don’t forget to have multiple people assigned to trash duty and general clean-up the day of the event. Yes, it’s unglamorous, but it has to get done.
• Don’t over-complicate things. Don’t let other people over-complicate things. This is surprisingly hard. People have lots and lots of cool ideas that they want to execute to make your Barcamp awesome. That’s great as long as it doesn’t sidetrack the organizers. Try to get things accomplished in the order in which they are absolutely necessary. If you have a location, shirts, food, sponsors, etc locked down, then people can go nuts with the extras.
• Don’t get anyone’s company books involved. Too messy. Either deal in all cash or get a special paypal account. At the end of the day, you don’t want to be holding extra money. Best to get people to sponsor things like chair rentals, a meal, etc, and never touch the money yourself.
• Announce the official flickr tags at the event so it’ll be easy to see everyone’s photos afterwards.
• Encourage everyone there to get involved and stay involved.
• Don’t get too slack about the “everyone must participate” rule. It’s not just about attendance, it’s about knowledge transfer. Make sure people don’t think that it’s just a tech thing – creative talks are well received as long as they’re well thought out.
• Don’t forget to enlist people to help set-up and clean up afterwards. Don’t be afraid to ask for help from the general attendance. Spread the work and it will go much quicker.
• Remember: this is supposed to be fun. Keep it that way.

Share and Enjoy:

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Why Comment on Blogs?

• Branding / Awareness - commenting on blogs will almost certainly get you at least a brief once-over from the writer, and consistent contributions are a proven way to build relationships with bloggers. That participation can also yield awareness and branding to the blog's audience, at least those who are consistent comment readers and interactors. Depending on the blog/sector and your goals, this can be a very positive marketing move.
  _
• Direct traffic - comments with links, especially those that are well-written and entice readers to click a link (rather than just being a random/irrelevant/spammy link drop) will send visits. If the post itself continues to earn traffic, this can even be an ongoing source of referrals to your site/page.
   
• SEO / Search Rankings - some blogs use "dofollow" links in the comments that are approved and may send search ranking value. However, it's generally my opinion that many of these links aren't treated as... let's say "impactfully" as normal links in the search engines' ranking systems. However, leaving a link that is so useful and valuable that the blog author edits his/her post to include it (something I've done many times here on SEOmoz and helped to make happen through my own comments) is definitely SEO accretive.
   
• Second-Order Marketing Impact - many of the effects you might feel from commenting aren't directly impactful, but instead come later on as a result of the post. e.g. the reporter who follows up on a comment for detail to include in a story, the link to your content that comes from another blog discussing your comment, etc.

The important point here is that comments are of limited SEO value. The real value in blog commenting is building a brand within a community.

While all the focus is on Facebook, with its 500 - no, make that 600 gonsquillion users email is still the primary online means of connecting people. Over 91 percent of 18-64 year olds stay in touch using email. That's a lot.

The take out message from Max Kalehoff is clear: Don't dismiss email and don't get dazzled in the glare of the headlights. Email is still the primary social network.

Now consider the natural, authentic and deeper social connections inherent in email. Steve Hodson, who blogs at WinExtra.com, noted that his email connections “have risen up the ranks of the network over time and as such have more of a trust factor associated with them that you will never find elsewhere.” Actual writing, thoughtful interaction and more manual contact management lead to connections far more significant than superficial layers of distributed pokes and passive status feeds.

I encourage you to adapt this approach to your own goals and comfort level, but would strongly encourage you to stick to the following dos and don’ts unless and until you have a high degree of technical skill and a strong knowledge of online privacy and related issues:

DO…

1. Share kid-related content only with people you know well, trust, and who want to hear about your kids.  A smaller circle = lower risk to your kids, less annoyance to your uninterested friends.
2. Check your privacy settings on a regular basis to ensure your kids’ content is still protected on any social network you use to share their images or stories.
3. Let your friends and family know if and how they can re-share your kids’ news and photos.
4. Teach your kids to think critically about what they share online by including them in the decision about what to post.
5. Listen to your kid if he or she asks you not to post a photo, video or status update about him or her.
6. Share your friends’ responses to your kid-related content so your kids know their news and pictures are appreciated.
7. Learn as much as you can about online safety and privacy before expanding access to your kids’ content.

DON’T…

1. Post any pictures of your kids in a state of undress.
2. Post your kids’ real names or identifying information (like schools or after-school programs).
3. Post pictures or videos of your kids with their friends, unless their friends’ parents have given you their written permission to do so.
4. Post anything your kids would find embarrassing or object to you sharing.
5. Post anything you wouldn’t want your kids to see or read in 20 years (because they will).

‘This top end recovery has been completed in most capitals, with median house prices surpassing pre-global financial crisis highs for the first time in the December quarter in Sydney, Brisbane, Adelaide and Perth,’ he added.

  Bell said the extent of last year'’ median house price growth had come as a surprise as no one foresaw the economic recovery being so strong and that fueled the top end of the market. The fact that the December quarter was as strong as the three months earlier was also surprising. ‘The December quarter was a surprise. There is an indication that not only was there a general price rise, but the more expensive properties were selling as well,’ he said.

These figures should come as no surprise. With historically low interest rates and improving job prospects the market was always set to rebound quickly.

The question now is what impact sharply rising interest rates will have on the market.

According to a report on the ABC economic factors pushed the Australian property market lower in December despite a positive year-to-date performance.

Australian capital city home values slipped 0.3 per cent in December, but still recorded 11.5 per cent growth over the year.

The data from real estate analysts RP Data and funds manager Rismark shows that the median Australian dwelling (including houses and apartments) was worth $451,000.

RP Data's research director, Tim Lawless, says the typical summer slow-down, as well as changes to monetary policy and the reduction of Federal Government grants saw the residential property market soften at the end of last year.

"We have seen interest rates of course going up which has dampened demand somewhat," he said.

The report went on to claim that Perth had the lowest rental yield of all the capital cities.